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Consumers remember brands they experience. Brand activation transforms awareness into meaningful interactions that inspire product trial, build emotional connections, and influence purchase decisions.
At Contact IMC, every activation is driven by consumer insight—creating experiences that engage the right audience at the right moment.
Why It Works
According to the Freeman Experience Study, 85% of consumers are more likely to purchase after participating in a brand experience. Harvard Business Review also highlights that emotionally engaging experiences improve brand recall, strengthen customer relationships, and drive long-term loyalty.
The Contact IMC Advantage:
Contact IMC delivers insight-led brand activations, including:
● Product launches
● Experiential marketing
● Product sampling
● Event marketing
● Consumer promotions.
We create experiences that inspire action and win in the last mile.
A great product deserves more than shelf space—it deserves shopper attention. Retail & Trade Marketing turns the point of purchase into the point of persuasion by influencing buying decisions where they matter most.
At Contact IMC, we combine shopper insight with strategic retail execution to strengthen in-store presence, engage trade partners, and drive sales across modern and traditional trade channels.
Why It Works
According to Harvard Business Review, the retail environment plays a critical role in influencing purchase decisions. The right in-store experience can capture attention, reinforce brand preference, and convert shoppers into buyers.
The Contact IMC Advantage:
Our Retail & Trade Marketing solutions include:
● Shopper Marketing Campaigns
● In-Store Promotions
● Retail Displays & POSM
● Trade Incentive Programs
● Dealer & Distributor Engagement
● Retail Launches
We help brands win where buying decisions are made.
Field Sales Solutions help brands grow by expanding market reach, strengthening retail relationships, and ensuring consistent execution where sales happen.
At Contact IMC, our trained field teams improve product availability, visibility, and in-store execution—helping brands capture more opportunities at the point of sale.
Why It Works
According to NielsenIQ, 60% of FMCG sales are influenced at the store level, making effective field execution a key driver of sales growth and market share.
The Contact IMC Advantage:
Our solutions include:
● Sales Force Deployment
● Retail Coverage Expansion
● Store Execution
● Merchandising & Sell-In Support
● Mystery Shopper
● Store audit
We help brands expand their reach, execute flawlessly, and win in the last mile.
Great decisions start with great insights. Market Intelligence reveals what consumers want, where the market is headed, and how your brand can stay ahead of the competition.
At Contact IMC, we turn market data into actionable insights that uncover opportunities, minimize risks, and drive smarter business decisions.
Why It Works
According to Deloitte, organizations that leverage data-driven insights are better equipped to anticipate market shifts, respond to customer needs, and accelerate growth.
The Contact IMC Advantage:
● Consumer & Shopper Research
● Market & Competitor Analysis
● Retail Audits
● Customer Feedback & Insights
Turning insights into strategies that drive growth.
Great creative doesn’t just capture attention—it drives action. At Contact IMC, we transform ideas into bold brand experiences through strategic design and high-quality production that inspire, engage, and convert.
Why It Works
According to Nielsen, creative quality accounts for nearly 50% of a campaign’s sales impact, making it one of the most powerful drivers of marketing effectiveness.
The Contact IMC Advantage:
● Creative Concepts & Campaign Visuals
● Booths & Brand Environments
● POSM Design & Production
● Retail Displays & Signage
● Event & Activation Fabrication
● Virtual events and Online Applications
Turning bold ideas into unforgettable brand experiences.
Great brands don’t just attract customers—they build communities. At Contact IMC, we create meaningful brand interactions that spark conversations, deepen relationships, and inspire lasting loyalty.
Why It Works
According to the Sprout Social Index, 78% of consumers are more likely to buy from a brand after a positive interaction, proving that authentic engagement drives both trust and business growth.
The Contact IMC Advantage:
● Community & Advocacy Programs
● KOL & Influencer Engagement
● Campus Activations
● Brand Ambassador Programs
● Consumer Events
● Loyalty & Engagement Campaigns
We turn engagement into advocacy—and audiences into loyal brand champions.
