Client: Mead Johnson
Brand: Enfagrow A+ Milk
Program Title: Enfagrow A+ Smart Corner

CLIENT OBJETIVE
Increase awareness, product trial, and purchase consideration for Enfagrow A+ Four among mothers of school-aged children at the point of purchase.

OUR SOLUTION
Contact IMC transformed supermarket milk aisles into Smart Corners by deploying trained brand promoters at selected supermarkets. Through personalized product detailing, one-on-one consultations, product sampling, and push-selling, promoters engaged moms at the moment of purchase, reinforcing Enfagrow A+’s nutritional benefits of enhancing brain development that helped drive brand preference.

THE IMPACT
● Delivered a high-impact supermarket activation across key accounts through direct selling and product sampling
● A total of 6,684 sampling hits achieving 156% hits in Puregold outlets nationwide
● Generated 59% of total sales from new customers, fueled by effective product detailing and in-store engagement