Client: Reckitt
Brand: Gaviscon and Strepsils
Program Title: HEALTHCARE CONVENTION ACTIVATIONS

CLIENT OBJETIVE
Strengthen brand presence and engagement among healthcare professionals (HCPs) by creating memorable convention experiences that reinforce each brand’s key benefits and scientific credentials.

OUR SOLUTION
Contact IMC delivered end-to-end convention activations, from booth concept and fabrication to symposium management and on-site execution. Each booth was strategically designed around the brand’s Reasons to Believe (RTBs), featuring interactive engagement activities, impactful visual displays, and trained booth and symposium marshals who effectively communicated key product messages to healthcare professionals.

THE IMPACT
● Delivered engaging convention experiences that became among the most visited booths during the event
● Increased healthcare professional engagement through interactive, brand-led activities
● Strengthened brand awareness and recall among target HCPs
● Contributed to increased sales and market share, based on client post-event tracking