Client: Del Monte
Brand: Del Monte Juice Portfolio
Program Title: Nationwide Booth Activation

CLIENT OBJETIVE
Increase brand visibility, drive product trial, and boost sales conversion for Del Monte’s juice portfolio through high-impact consumer experiences across multiple channels.

OUR SOLUTION
Contact IMC delivered end-to-end activation management—from concept development and booth production to on-ground execution—for marathons, cooking demonstrations, pop-up events, and retail activations. Working closely with Del Monte’s regional teams, we coordinated logistics, permits, and distribution to ensure seamless execution while maximizing opportunities for product sampling, push-selling, and consumer engagement.

THE IMPACT
● Increased brand visibility and consumer engagement across multiple activation channels
● Strengthened brand awareness and improved sales conversion through immersive consumer experiences
● Consistently achieved 100%+ of sales targets across activation programs