Client: PMFTC
Brand: Cigarette portfolio
Program Title: Motorcycle Salesman (MSM)

CLIENT OBJETIVE
Expand product distribution, improve merchandising execution, and increase retail coverage in South GMA, particularly for slow-moving products and promotional packs.

OUR SOLUTION
Contact IMC deployed a dedicated Motorcycle Salesman (MSM) team across Taguig, Pateros, Tondo, and Parañaque to strengthen last-mile distribution and retail execution. The program focused on direct retailer servicing, merchandising, product replenishment, and expanding the network of “suki” retailers to improve product availability and in-store visibility.

THE IMPACT
● Expanded distribution of slow-moving products and promotional packs across South GMA
● Improved product visibility through consistent merchandising execution
● Increased the number of active “suki” retailers, strengthening retail reach and coverage
● Pilot program success led to expansion into additional cities across North GMA