Client: Smollan
Brand: Apple
Title: Apple Brand Advocates

CLIENT OBJETIVE
Support Apple’s retail excellence by rapidly expanding nationwide retail coverage, ensuring flawless execution of new product launches and mystery shopping programs, and maintaining a highly capable, agile field team that consistently delivers premium in-store experiences.

OUR SOLUTION
Contact IMC scaled Apple’s retail audit footprint from 21 to 200 stores while providing an agile field force to execute New Product Introduction (NPI) launches, Mystery Shopping, and retail compliance activities. We maintained a high-performing workforce through rigorous training, strategic talent management, and rapid deployment, supporting seamless nationwide operations.

THE IMPACT
● Expanded retail audit coverage from 21 to 200 stores nationwide.
● Achieved 100% on-time deployment for major Apple product launches.
● Maintained an active field force of 3 Brand Ambassadors and 60+ on-call part-timers.
● Delivered 100% field training completion with zero payroll disruption.
● Recorded only 1 Brand Ambassador turnover since 2018, demonstrating exceptional talent retention.
● Sustained a 99% experienced field team while continuously building the talent pipeline.
● Enabled rapid D-5 deployment readiness, ensuring speed-to-market for every activation.